Apple’s ads failing, says firm that called Surface ads effective – CNET Mobile
As I shed a large, lugubrious tear for Cupertino, I suddenly remembered where I’d heard about Ace Metrix before.
This is the company that declared Microsoft’s original Surface ads demolished Apple’s work in terms of effectiveness.
Yes, that snappy, unforgettable opus with teenagers in little skirts, cavorting with Surfaces, scored a 674.
The only odd lack of correlation was between this score and the numbers recorded by Microsoft’s sales department.
I am sure that Ace Metrix has wonderful metrics. After all, it surveys “at least” 500 people before raising its scorecard like Bruno Tonioli on “Dancing With The Stars.” http://bit.ly/16Bwqmv[Ace Metrix, a company that likes to think it knows how to measure TV ad effectiveness, says Apple’s new ads are not a success with consumers. Read this article by Chris Matyszczyk on CNET News.](http://m.cnet.com/news/apples-ads-failing-says-firm-that-called-surface-ads-effective/57591257)