Competing InterestsAugust 19, 2016
I enjoyed reading the Washington Post Tim Cook interview. The interview was wide in scope and really gives you a window into the mind of Apple’s CEO. I recommend it. One section that raised my eyebrows was the discussion of security and privacy. This issue is a fascinating one to me because Apple has taken such a leading role in advocating privacy rights for consumers. As Tim explaned in the interview, “Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves.”
Elsewhere in the interview, Tim talks about Apple’s mission.
I absolutely believe the folks at Apple get out of bed in the morning to make great products. However, it really isn’t that simple. If you don’t believe me, perhaps I could interest you in a 16GB iPhone. Making insanely great products has always required compromises. Apple has to make a profit if they want to stay in business and every Apple product (just like any other company’s product) that comes to market requires thousands of small compromises. That’s always come with the territory but until recently, I’ve never really thought of Apple having a competing North Star. Now I wonder.
Privacy is a big deal to Apple. Tim explained:
I think this is more than CEO puffing. I think Tim, and the rest of Apple leadership, feels this in their bones and they are absolutely willing to go to bat for consumers on the issue of privacy. They took a drubbing over the San Bernardino case and I suspect they’d do it all over again. The question, however, becomes what happens when protecting consumer privacy gets in the way of making insanely great products? If Apple’s unstoppable force hits its own immovable object, who wins?
There are plenty of consumers already getting off the Apple services bandwagon in favor of Google precisely because the way Google does everything on its servers results in some insanely great user experiences. Apple is responding by trying to get those types of services on-device–as opposed to the less private cloud storage as Google does. We’re early days on this but it seems, at least for the immediate future, that the cloud service solution is better, faster, and more adaptable than on-device.
If Tim Cook were sitting here right now, I suspect he’d argue that the 2016 version of an insanely great product is one that (in addition to many other features) protects user privacy and going back to the issue of compromises, it’s probably better that you not let somebody else index all of your photos, even if that would make it easier to search out pictures of canteloupes. I agree with that particular compromise but as we move into the next few years, I think the goals of great products and protecting user privacy aren’t always going to align.
Read more at MacSparky
- December 7, 2012See on Scoop.it – From the Apple Orchard Foxconn is planning an expansion of its American operations. See on www.imore.com
- December 7, 2012See on Scoop.it – From the Apple Orchard I spend most of my day typing on an Apple Wireless Keyboard. I love the feel of the keys, the long battery life and the compact form factor. That’s why I do all of my blogging and most of my other writing on my iMac — I love this keyboard. See on www.tuaw.com
- December 7, 2012See on Scoop.it – From the Apple Orchard Apple has just hired Kristen Paget, a former Microsoft security expert who worked to rid Windows Vista of its bugs. Paget was reportedly on one of Microsoft’s elite security teams. See on www.macgasm.net
- December 7, 2012See on Scoop.it – From the Apple Orchard iPhone5Mod has brought a new 3-in-1 card reader to all Lightning equipped iPads. This adapter features USB, MicroSD and SD card slots and can be used for importing photos and videos to your iPad. See on www.macgasm.net
- December 7, 2012See on Scoop.it – From the Apple Orchard The guys at Pixelmator posted an explanation to users of Macs with NVIDIA GeForce graphics card drivers. Apparently there is a problem with the drivers that causing the application to crash. Pixelmator is a great app run buy equally great people. See on www.pixelmator.com
- December 7, 2012See on Scoop.it – From the Apple Orchard Google bought Nik Software and took them over on September 12th. Today, Snapseed, arguably one of the finest image editors for iOS, just went free, dropped from the US$4.99 previous price. See on www.tuaw.com
- December 7, 2012See on Scoop.it – From the Apple Orchard The next time you visit YouTube, you’ll likely be greeted with an all new interface. See on www.technologytell.com
- December 5, 2012See on Scoop.it – From the Apple Orchard iTunes is still vital to iPod nano, iPod shuffle, and iPod classic users, and even if you have an iPhone, iPod touch, or iPad, and are a big iCloud and iTunes Match user, there may still be times when you have to do some heavy tethered lifting. See on www.imore.com
- December 5, 2012See on Scoop.it – From the Apple Orchard Google is on a roll today; this morning, they updated Gmail for iPhone and iPad and now YouTube has been updated with optimization for the iPad and iPhone 5, AirPlay support, and more. See on www.imore.com
- December 5, 2012See on Scoop.it – From the Apple Orchard Improving The iOS Keyboard Chris Bowler, writing about possible improvements for the iOS keyboard: The negative with writing on the iPad is typing. See on www.macstories.net