PMUG Blog

  • Competing Interests

    August 19, 2016
    Khürt Williams

    I enjoyed reading the Washington Post Tim Cook interview. The interview was wide in scope and really gives you a window into the mind of Apple’s CEO. I recommend it. One section that raised my eyebrows was the discussion of security and privacy. This issue is a fascinating one to me because Apple has taken such a leading role in advocating privacy rights for consumers. As Tim explaned in the interview, “Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves.”

    Elsewhere in the interview, Tim talks about Apple’s mission.

    The DNA of the company is really what I was talking about there. The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way — enrich people’s lives. And so our reason for being hasn’t changed.

    I absolutely believe the folks at Apple get out of bed in the morning to make great products. However, it really isn’t that simple. If you don’t believe me, perhaps I could interest you in a 16GB iPhone. Making insanely great products has always required compromises. Apple has to make a profit if they want to stay in business and every Apple product (just like any other company’s product) that comes to market requires thousands of small compromises. That’s always come with the territory but until recently, I’ve never really thought of Apple having a competing North Star. Now I wonder.

    Privacy is a big deal to Apple. Tim explained:

    Privacy, in my point of view, is a civil liberty that our Founding Fathers thought of a long time ago and concluded it was an essential part of what it was to be an American. Sort of on the level, if you will, with freedom of speech, freedom of the press.

    I think this is more than CEO puffing. I think Tim, and the rest of Apple leadership, feels this in their bones and they are absolutely willing to go to bat for consumers on the issue of privacy. They took a drubbing over the San Bernardino case and I suspect they’d do it all over again. The question, however, becomes what happens when protecting consumer privacy gets in the way of making insanely great products? If Apple’s unstoppable force hits its own immovable object, who wins?

    There are plenty of consumers already getting off the Apple services bandwagon in favor of Google precisely because the way Google does everything on its servers results in some insanely great user experiences. Apple is responding by trying to get those types of services on-device–as opposed to the less private cloud storage as Google does. We’re early days on this but it seems, at least for the immediate future, that the cloud service solution is better, faster, and more adaptable than on-device.

    If Tim Cook were sitting here right now, I suspect he’d argue that the 2016 version of an insanely great product is one that (in addition to many other features) protects user privacy and going back to the issue of compromises, it’s probably better that you not let somebody else index all of your photos, even if that would make it easier to search out pictures of canteloupes. I agree with that particular compromise but as we move into the next few years, I think the goals of great products and protecting user privacy aren’t always going to align.

    Read more at MacSparky


  • Sharp set to deliver Apple TV parts to Foxconn in Q3?

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard According to a new report out of China, the timeline has been pushed up a bit, since Foxconn wasn’t expecting to get Apple TV parts until the fourth quarter. See on news.cnet.com

  • Study Finds Majority Of Americans Won’t Switch To Microsoft Surface Tablet

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Although not the most scientific survey, a coupon code website in the U.S., CouponCodes4u, conducted a flash-poll survey following Monday’s announcement that Microsoft will be releasing its own tablet. See on www.macgasm.net

  • iPhone 5 to be true 3G/4G world phone, says analyst

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard The next-generation iPhone will be a “significant upgrade” and a “true world phone” offering both 3G and 4G compatibility, says Sterne Agee analyst Shaw Wu. See on news.cnet.com

  • The new MacBook Pro with retina display

    June 11, 2012
    Khürt Williams
    >It’s difficult to fathom what “the competition” to a laptop with 2880 x 1800 resolution might be, but Apple’s next-generation MacBook Pro and its Retina display are still built around the same components as every other laptop, so we thought we’d square it off against the best of the rest. Check out our comparison below for the strongest alternatives to Apple’s new knight in ...

  • Considering A Permanent Switch To Adobe Lightroom?

    May 30, 2012
    Khürt Williams
    Scott Bourne, one of photography’s biggest Apple supporters, on why he’s dumping Aperture for Adobe Lightroom. I assumed we’d hear something about Aperture 4.0 by now. I was really confident in fact that there would be an Aperture 4.0 by now. I wrote an article not long back linking the timeline to releases and thought surely we’d have an answer by now. After all, Lightroom ...

  • How to keep MobileMe mail working after iCloud turns it off

    May 15, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Here at TUAW on the tipline, we have heard no end of complaints about MobileMe. Some days, it seems like every other tip is about how much of a mess MobileMe email is. See on www.tuaw.com

  • Proceed with caution with the OS X Lion v10.7.4 Update

    May 15, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Last week Apple pushed out a combined OS X Lion and security update. It’s still being pushed out through the Software Update service. See on www.zdnet.com

  • Drafts For iPhone Takes Note Of Byword And Sparrow Integration

    May 15, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard It seems that Agile Tortoise’s Drafts app for iPhone is being diligently updated once every couple of weeks or so. Drafts received its first update less than two weeks after its release last April 7. See on appadvice.com

  • Apple releases Leopard update, Flashback removal tool

    May 15, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Apple has released a security update for Leopard, the first in quite a while, as well as a Flashback removal tool for that version of the OS. See on www.tuaw.com

  • “Swiss Army knife for QuickTime” Perian turning off the lights

    May 15, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Perian, the “Swiss Army knife for QuickTime,” has decided to cease development after six years on the market. See on arstechnica.com