Competing InterestsAugust 19, 2016
I enjoyed reading the Washington Post Tim Cook interview. The interview was wide in scope and really gives you a window into the mind of Apple’s CEO. I recommend it. One section that raised my eyebrows was the discussion of security and privacy. This issue is a fascinating one to me because Apple has taken such a leading role in advocating privacy rights for consumers. As Tim explaned in the interview, “Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves.”
Elsewhere in the interview, Tim talks about Apple’s mission.
I absolutely believe the folks at Apple get out of bed in the morning to make great products. However, it really isn’t that simple. If you don’t believe me, perhaps I could interest you in a 16GB iPhone. Making insanely great products has always required compromises. Apple has to make a profit if they want to stay in business and every Apple product (just like any other company’s product) that comes to market requires thousands of small compromises. That’s always come with the territory but until recently, I’ve never really thought of Apple having a competing North Star. Now I wonder.
Privacy is a big deal to Apple. Tim explained:
I think this is more than CEO puffing. I think Tim, and the rest of Apple leadership, feels this in their bones and they are absolutely willing to go to bat for consumers on the issue of privacy. They took a drubbing over the San Bernardino case and I suspect they’d do it all over again. The question, however, becomes what happens when protecting consumer privacy gets in the way of making insanely great products? If Apple’s unstoppable force hits its own immovable object, who wins?
There are plenty of consumers already getting off the Apple services bandwagon in favor of Google precisely because the way Google does everything on its servers results in some insanely great user experiences. Apple is responding by trying to get those types of services on-device–as opposed to the less private cloud storage as Google does. We’re early days on this but it seems, at least for the immediate future, that the cloud service solution is better, faster, and more adaptable than on-device.
If Tim Cook were sitting here right now, I suspect he’d argue that the 2016 version of an insanely great product is one that (in addition to many other features) protects user privacy and going back to the issue of compromises, it’s probably better that you not let somebody else index all of your photos, even if that would make it easier to search out pictures of canteloupes. I agree with that particular compromise but as we move into the next few years, I think the goals of great products and protecting user privacy aren’t always going to align.
Read more at MacSparky
- December 5, 2012See on Scoop.it – From the Apple Orchard Apple’s iWork suite for both iOS and OS X have been updated to offer additional support with Microsoft products as well as add many user requested features. See on www.macgasm.net
- December 5, 2012See on Scoop.it – From the Apple Orchard When word came that iOS would no longer have an integrated YouTube app, iDevice owners began wondering what, if anything, would replace it. See on appadvice.com
- December 5, 2012See on Scoop.it – From the Apple Orchard As supply chain issues come under control and unlocked models of the device are available, the tech giant lets customers buy more than just two iPhone 5 smartphones at a time. See on news.cnet.com
- December 5, 2012See on Scoop.it – From the Apple Orchard Ignited by the removal of an integrated YouTube viewer, the third-party YouTube client market, which includes apps such as Jasmine and McTube, was fueled by the poor attempt of an official YouTube app. See on appadvice.com
- December 5, 2012See on Scoop.it – From the Apple Orchard A lot of things can change in just a year in the world of mobile communications, so predicting where the major smartphone platforms will be four years down the road is tricky. See on www.tuaw.com
- December 5, 2012See on Scoop.it – From the Apple Orchard If you’ve been left a little nonplussed by Apple’s lawsuits against Android hardware manufacturers, Google chairman Eric Schmidt is wondering the same thing. See on www.theverge.com
- December 5, 2012See on Scoop.it – From the Apple Orchard Apple’s iWork 9.3 update shows that the company has all but abandoned its Mac office suite. Has Apple’s office suite become a life support system for iOS? See on www.zdnet.com
- December 5, 2012See on Scoop.it – From the Apple Orchard Some third-party drives in use by your Mac may need a firmware update. With modern Macs, we can create an ISO update disc on that installs the new firmware. See on www.zdnet.com
- December 5, 2012See on Scoop.it – From the Apple Orchard AllThingsD’s Walt Mossberg says Apple will restore iTunes duplicate detection in a “minor update.” The pre-iTunes 11 duplicate detection feature let users easily identify items that occurred in an iTunes library more than once. See on www.tuaw.com
- December 2, 2012See on Scoop.it – From the Apple Orchard While it’s a good deal later than we originally anticipated, Apple’s iTunes 11 is finally available for OS X and Windows. See on www.theverge.com