PMUG Blog

  • Competing Interests

    August 19, 2016
    Khürt Williams

    I enjoyed reading the Washington Post Tim Cook interview. The interview was wide in scope and really gives you a window into the mind of Apple’s CEO. I recommend it. One section that raised my eyebrows was the discussion of security and privacy. This issue is a fascinating one to me because Apple has taken such a leading role in advocating privacy rights for consumers. As Tim explaned in the interview, “Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves.”

    Elsewhere in the interview, Tim talks about Apple’s mission.

    The DNA of the company is really what I was talking about there. The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way — enrich people’s lives. And so our reason for being hasn’t changed.

    I absolutely believe the folks at Apple get out of bed in the morning to make great products. However, it really isn’t that simple. If you don’t believe me, perhaps I could interest you in a 16GB iPhone. Making insanely great products has always required compromises. Apple has to make a profit if they want to stay in business and every Apple product (just like any other company’s product) that comes to market requires thousands of small compromises. That’s always come with the territory but until recently, I’ve never really thought of Apple having a competing North Star. Now I wonder.

    Privacy is a big deal to Apple. Tim explained:

    Privacy, in my point of view, is a civil liberty that our Founding Fathers thought of a long time ago and concluded it was an essential part of what it was to be an American. Sort of on the level, if you will, with freedom of speech, freedom of the press.

    I think this is more than CEO puffing. I think Tim, and the rest of Apple leadership, feels this in their bones and they are absolutely willing to go to bat for consumers on the issue of privacy. They took a drubbing over the San Bernardino case and I suspect they’d do it all over again. The question, however, becomes what happens when protecting consumer privacy gets in the way of making insanely great products? If Apple’s unstoppable force hits its own immovable object, who wins?

    There are plenty of consumers already getting off the Apple services bandwagon in favor of Google precisely because the way Google does everything on its servers results in some insanely great user experiences. Apple is responding by trying to get those types of services on-device–as opposed to the less private cloud storage as Google does. We’re early days on this but it seems, at least for the immediate future, that the cloud service solution is better, faster, and more adaptable than on-device.

    If Tim Cook were sitting here right now, I suspect he’d argue that the 2016 version of an insanely great product is one that (in addition to many other features) protects user privacy and going back to the issue of compromises, it’s probably better that you not let somebody else index all of your photos, even if that would make it easier to search out pictures of canteloupes. I agree with that particular compromise but as we move into the next few years, I think the goals of great products and protecting user privacy aren’t always going to align.

    Read more at MacSparky


  • Merge & Clear Duplicate Contacts from Address Book and iPhone

    June 25, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Duplicate contact entries occur with some regularity, whether it’s because a contact has changed an email address, phone number, name, or just because you accidentally entered someone twice into your iOS contacts list. See on osxdaily.com

  • A Lack Of Confidence In Apple Delivering A Retina Display For The iMac Soon

    June 25, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard With the recent launch and enthusiastic reception for the Retina Display MacBook Pro, many people have turned their eyes towards the iMac as the next device in the Mac line-up to be receiving a Retina Display upgrade. See on www.applebitch.com

  • Rumor: Mac OS X 10.8 Mountain Lion Set For July 22nd Release

    June 25, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard The next iteration of the Mac operating system, OS X 10.8 Mountain Lion could be headed for a launch in the last week of July, specifically July 22nd, if Apple employee vacation blackouts are to be believed. See on www.applebitch.com

  • Rare video of Woz from 1984 talking about computing, joining Apple and the Mac

    June 25, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Reader Sarah Bailey of the North East Ohio Apple Corps sent us the video below of Steve Wozniak talking about the then-new Macintosh and lots of other Apple (and early computing) lore when he visited the Cleveland Apple club back in 1984. See on www.tuaw.com

  • How To Use Reminders in iOS 5

    June 25, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Get to grips with the Reminders app and never miss an appointment again How To Use Reminders in iOS 5 : The Reminders app made its debut in iOS 5, and seems to replicate what is already available in… See on www.tcgeeks.com

  • Waze adds gas prices to its consumer-powered traffic app

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Waze is a socially-driven traffic app that we’ve posted about before. Today, the company has released a big update: Gas prices. See on www.tuaw.com

  • Want iOS 6? No problem. Buy it from a scofflaw developer

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Wired: If you’re a diehard Apple fan who desperately wants to run a buggy alpha version of iOS 6 right now, your only legal option is to shell out the $99 to join the iOS Developer Program. See on www.wired.com

  • General Motors to offer Siri Eyes Free

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard GM Authority: Last week, Apple announced a host of planned updates to the Siri personal assistant service found in company’s iPhone smartphone and iPad tablet (Siri integration is coming to iPad in the fall). See on gmauthority.com

  • Aviary photo editor arrives on the iPhone for free

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Aviary is known in software circles as an Android photo editor and a plug-in for developers who want to easily add photo editing to existing apps. See on www.tuaw.com

  • 10 Must-Have Apps You Won’t Find in the Mac App Store

    June 21, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard This post is part of a series that revisits some of our readers’ favorite articles from the past that still contain awesome and relevant information that you might find useful. See on mac.appstorm.net