PMUG Blog

  • Competing Interests

    August 19, 2016
    Khürt Williams

    I enjoyed reading the Washington Post Tim Cook interview. The interview was wide in scope and really gives you a window into the mind of Apple’s CEO. I recommend it. One section that raised my eyebrows was the discussion of security and privacy. This issue is a fascinating one to me because Apple has taken such a leading role in advocating privacy rights for consumers. As Tim explaned in the interview, “Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves.”

    Elsewhere in the interview, Tim talks about Apple’s mission.

    The DNA of the company is really what I was talking about there. The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way — enrich people’s lives. And so our reason for being hasn’t changed.

    I absolutely believe the folks at Apple get out of bed in the morning to make great products. However, it really isn’t that simple. If you don’t believe me, perhaps I could interest you in a 16GB iPhone. Making insanely great products has always required compromises. Apple has to make a profit if they want to stay in business and every Apple product (just like any other company’s product) that comes to market requires thousands of small compromises. That’s always come with the territory but until recently, I’ve never really thought of Apple having a competing North Star. Now I wonder.

    Privacy is a big deal to Apple. Tim explained:

    Privacy, in my point of view, is a civil liberty that our Founding Fathers thought of a long time ago and concluded it was an essential part of what it was to be an American. Sort of on the level, if you will, with freedom of speech, freedom of the press.

    I think this is more than CEO puffing. I think Tim, and the rest of Apple leadership, feels this in their bones and they are absolutely willing to go to bat for consumers on the issue of privacy. They took a drubbing over the San Bernardino case and I suspect they’d do it all over again. The question, however, becomes what happens when protecting consumer privacy gets in the way of making insanely great products? If Apple’s unstoppable force hits its own immovable object, who wins?

    There are plenty of consumers already getting off the Apple services bandwagon in favor of Google precisely because the way Google does everything on its servers results in some insanely great user experiences. Apple is responding by trying to get those types of services on-device–as opposed to the less private cloud storage as Google does. We’re early days on this but it seems, at least for the immediate future, that the cloud service solution is better, faster, and more adaptable than on-device.

    If Tim Cook were sitting here right now, I suspect he’d argue that the 2016 version of an insanely great product is one that (in addition to many other features) protects user privacy and going back to the issue of compromises, it’s probably better that you not let somebody else index all of your photos, even if that would make it easier to search out pictures of canteloupes. I agree with that particular compromise but as we move into the next few years, I think the goals of great products and protecting user privacy aren’t always going to align.

    Read more at MacSparky


  • Apple Now The Second Largest Mobile Phone Maker Under Samsung

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard According to ComScore, Apple has just passed LG as the second largest phone (not smartphone) maker in the United States. As of October 2012, Apple owned 17.8% of mobile phones, up from 16.3% in July. See on www.macgasm.net

  • Apple iMac and Mac mini review (late 2012)

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard As soon as it was unveiled on stage in October, I started looking forward to getting the new iMac in for review. See, my main machine is a 13-inch MacBook Air, which I mostly love. See on www.theverge.com

  • How to use Up Next in iTunes 11

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Up Next is a great new feature in iTunes 11 that lets you quickly and easily stage songs you want to listen to shortly, without killing the song or playlist that’s already playing. See on www.imore.com

  • Watch this: Apple’s TV commercials from 1977 to present day

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Every new product launch from Apple seems to bring along a new TV commercial, and one YouTube user claims to have organized every commercial the company has made into a single playlist. See on www.theverge.com

  • The Macalope Daily: Creepy

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard If it’s Friday, it must be time for another pompous and ridiculous break-up note to Apple. See on www.macworld.com

  • 21-inch iMac retail availability spotty, 27-inch models to ship in 2-3 weeks

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard Jacqui Cheng After months of speculation and delays, new 21.5-inch and 27-inch iMacs finally went on sale today—the last possible day for Apple to meet the “November” deadline it gave itself back in October. See on arstechnica.com

  • Opinion: The iMac And The Problems With Good Design

    December 2, 2012
    Khürt Williams
    See on Scoop.it – From the Apple Orchard The new iMac was released for sale in Apple retail stores and the Apple online store yesterday and many people have rushed to pick up the latest model. See on www.applebitch.com

  • December 11, 2012: “OS X Security — A Basic Guide to Keeping your Mac Safe”

    November 20, 2012
    Khürt Williams
    So you just got a new Mac and are excited to start using it. Macs have a reputation for being easy to use and secure, so why not dive right in? Well… STOP! The truth is no computer system, including your shiny new Mac, is immune from attack. While there are no true viruses for OS X, that doesn’t mean Macs are impenetrable. They’re still vulnerable ...

  • How to create an OS X 10.8 Mountain Lion install drive

    September 7, 2012
    Khürt Williams
    I’ve done this and it works. The instructions are straight forward but creating the install image on my miniature USB drive took almost 2 hours. You also might be interested in creating a standalone install drive for Mountain Lion. As with OS X Lion, Apple will likely release USB drives containing a bootable Mountain Lion installer, but this will cost you more ...

  • Letter from the Princeton Public Library about “Ask a Mac Pro”

    July 27, 2012
    Khürt Williams
    A few of our club members, Ewa Zak, Ben Britt, and Laura O’Neil have been instrumental in helping build a bridge between our club and the local community. These members have given of their free time to help the Princeton Public Library launch their Macintosh lab. Here is what the library had to say: Dear Ewa, Laura, and Ben, I want to thank you ...